DESCRIPTION:
Fight the New Drug recently launched a powerful campaign that aims to empower individuals to make informed decisions about porn consumption. Using billboards and Google Ads, the headlines shed light on the harmful effects of porn. Rather than shaming people, the campaign invites them to reflect on porn’s impact. Fight the New Drug is an awareness-raising and educational organization that is committed to helping people make informed decisions about this critical issue.

CREDITS:
CREATIVE DIRECTOR Jordan Gough
MARKETING DIRECTOR Jasmine Peterson