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DESCRIPTION:
A simple barbell weight cheat sheet—designed to remove friction and keep focus on the lift. Created and inspired by the culture of my home gym and the use of that unique, bold Rogue Fitness logo, it reflects an appreciation for gear built to be used. Driven by a practical need for quick, visual plate reference, this project translates functional training tools into a clean, branded-feel design.

Disclaimer: Not affiliated with or endorsed by Rogue Fitness; independently created for personal use with Rogue Echo V2 bumper plates and shared as a design exercise.

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CATEGORIES:
Personal, Rogue Fitness, Fitness, Creative Direction, Free Resource

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DESCRIPTION:
This project began as a practical need, a mounting board for a new clock, and evolved into a study in resourcefulness and brand identity in my home gym. Using scrap proofs from previous Rival Brand projects, I repurposed discarded print materials into a layered mixed media composition. What would have been waste became texture, color, and a story display.

Mounted to plywood as a structural base, the paper fragments were arranged intentionally, creating depth through overlapping typography, cropped logos, and partial marks from past projects. The digital clock sits at the center, contrasting precision and function against the raw, tactile surface of analog materials. The result bridges time in more ways than one, physically displaying it while visually referencing Rival brand’s ethos.

This piece operates as both utility and creative expression. It demonstrates how branded resources can extend beyond their original purpose, reinforcing identity through reinvention. By transforming production scraps into a functional installation, the project reflects a mindset rooted in sustainability, problem solving, and an ongoing dialogue with the Rival Brand visual language.

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CATEGORIES:
Personal, Rival Brand, Branding, Creative Direction, Stickers, Home Gym, Mixed Media

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DESCRIPTION:
An educational brochure for Fight the New Drug to communicate the real-world impact of pornography through research, data, and personal stories. This brochure presents complex information in a clear, accessible format. The layout balances science-based insights with compelling visuals to guide readers through how pornography affects the brain, relationships, and society. The piece was created to function as an approachable introduction to the topic, equipping individuals with credible information and encouraging deeper conversation around the issue.

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CATEGORIES:
Brochure, Print, Education, Fight the New Drug, Individuals, Relationships, Society

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DESCRIPTION:
As a way to relay and share important information gathered by Fight the New Drug, unique phrases, and multi-image carousel posts were created to condense information in digestible and shareable ways. These posts not only help to educate an already supportive following across all social platforms but also act as a means to educate less-informed individuals about essential issues.

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CATEGORIES:
Social Media Design, Infographic, Education

CREDITS:
Carousel written by Elisabeth Eckman

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DESCRIPTION:
Fight the New Drug's website hosts a diverse collection of over 1,200 articles covering a wide range of topics related to the harms of porn, with a target audience focused on youth and a younger demographic. The use of dynamic visuals in each article helps to enhance the overall consumer experience, capturing the reader's attention and illustrating important concepts in a visually compelling way. By collaborating to create a collection of visually stunning images, we can bring the content to life and elevate the website's overall appeal.

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CATEGORIES:
Commercial, Editorial Design, Social Media Design

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DESCRIPTION:
Rival Brand Training Club is a concept brand that lives at the intersection of fitness and culture. Built on the phrase “Built By Resistance,” this project celebrates the grind, the work, the sweat, and the daily fight to become a better version of yourself..

The design language pulls from current fitness culture, and raw, motion-driven energy. It is not about perfect form or polished performance. It is about showing up, pushing yourself, and owning your transformation.

This brand direction captures Rival Brand with bold visuals and an identity that feels as powerful and unrelenting as the training itself.

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CATEGORIES:
Personal, Rival Brand, Branding, Creative Direction, Stickers

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DESCRIPTION:
This piece represents the foundation of Hawk Crew as family, with Poison Rules Collective serving as the extended expression of that identity. The design builds on the same visual language established in earlier releases, bold typography and a raw edge that define the brand. More than a graphic, it symbolizes loyalty, shared history, and collective growth. Rooted in Utah and Arizona, the work reflects desert resilience and tight knit community culture, translating that energy into a structured, intentional composition that honors the crew’s roots while pushing the movement forward.

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CATEGORIES:
Hawk, Poison Rules, AZ, UT, Branding, Creative Direction, Stickers

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DESCRIPTION:
An evolution of the original 2023 release, this 2026 edition revisits the skull motif that defined the first drop while refining the overall design language. The piece preserves the raw, confrontational energy of the original, introducing updated composition, sharper detailing, and more intentional typography to reflect the progression of the brand. Rooted in the same visual DNA, Collective 26 bridges influence across Arizona and Utah, balancing desert grit with a clean, structured execution that feels both grounded and elevated.

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CATEGORIES:
Hawk, Poison Rules, AZ, UT, Branding, Creative Direction, Stickers

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DESCRIPTION:
Created as visual assets for the Hawk Family. This collection draws directly from the red rock landscapes of Southern Utah and Arizona. A bold Red Rock illustration anchors the composition, paired with a custom Hawk mark shaped with sharp, desert-driven character. Sun-baked tones and rugged textures reflect the grit and warmth of the Southwest, giving the design a sense of place and heritage. The system extends across shirts, and stickers, turning the landscape and the idea of a Poison Rules identity into something wearable, collectible, and rooted in the red rocks that a family calls home.

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CATEGORIES:
Hawk, Poison Rules, AZ, UT, Branding, Creative Direction, Stickers

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DESCRIPTION:
A curated collection of February 2026 visuals and design scraps released as part of a monthly content release. These highlights are a range of design explorations and visual concepts, shared across social platforms to showcase creative output and ongoing visual direction.

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CATEGORIES:
Branding, Content, Social Media, Carousel, Campaign

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DESCRIPTION:
Designed for Fight the New Drug, this shirt embodies the movement’s call to authentic love with bold blue ink on a heavyweight white tee. Featuring a distinctive front artwork placement, the design pairs the primary message, A Global Movement for Love, with the subtext, Reject All Counterfeits—a visual statement that’s both striking and sincere.

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CATEGORIES:
Commercial, Branding, Creative Direction, Shirts, Merch, Fight the New Drug

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DESCRIPTION:
A printed publication highlighting a year of collective impact across PHASE Alliance and its partner organizations—Fight the New Drug and the Malouf Foundation. The report compiles key initiatives, milestones, and outcomes from 2025, presenting stories, data, and visuals that reflect the progress made in prevention, education, and support efforts throughout the year.

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CATEGORIES:
Nonprofit, PHASE, Fight the New Drug, Malouf Foundation, Impact Report, Print, Annual Report

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DESCRIPTION:
This shirt for Fight the New Drug explores the panther as a symbol of quiet strength and transformation. The design pairs the phrases “Where Shadows Turn to Light” and “Where Fear Becomes Courage” to represent the journey from darkness to growth. Inspired by the panther’s stealth and patience, it captures the idea that real power often moves quietly and that courage begins in the unseen moments of change.

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CATEGORIES:
Commercial, Branding, Creative Direction, Shirts, Merch, Fight the New Drug

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DESCRIPTION:
Fight the New Drug's website hosts a diverse collection of over 1,200 articles covering a wide range of topics related to the harms of porn, with a target audience focused on youth and a younger demographic. The use of dynamic visuals in each article helps to enhance the overall consumer experience, capturing the reader's attention and illustrating important concepts in a visually compelling way. By collaborating to create a collection of visually stunning images, we can bring the content to life and elevate the website's overall appeal.

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CATEGORIES:
Commercial, Editorial Design, Social Media Design

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DESCRIPTION:
This project was created as a Christmas gift for my 7-year-old son, Nixon. Designed by NXN Studio, the logo was made to label his first fashion kit — a small but meaningful way to encourage creativity, ownership, and self-expression. The mark blends playful simplicity with a real sense of identity, treating his tools with the same respect as any serious design process.

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CATEGORIES:
Personal, Merch, Branding, NXN Studio, Fashion

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DESCRIPTION:
A collection of custom images crafted for birthday cards, aimed at celebrating colleagues and fostering a more positive office culture.

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CATEGORIES:
Branding, Birthday, Celebrate, Culture, Poster

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DESCRIPTION:
Fight the New Drug's website hosts a diverse collection of over 1,200 articles covering a wide range of topics related to the harms of porn, with a target audience focused on youth and a younger demographic. The use of dynamic visuals in each article helps to enhance the overall consumer experience, capturing the reader's attention and illustrating important concepts in a visually compelling way. By collaborating to create a collection of visually stunning images, we can bring the content to life and elevate the website's overall appeal.

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CATEGORIES:
Commercial, Editorial Design, Social Media Design

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DESCRIPTION:
Fight the New Drug's website hosts a diverse collection of over 1,200 articles covering a wide range of topics related to the harms of porn, with a target audience focused on youth and a younger demographic. The use of dynamic visuals in each article helps to enhance the overall consumer experience, capturing the reader's attention and illustrating important concepts in a visually compelling way. By collaborating to create a collection of visually stunning images, we can bring the content to life and elevate the website's overall appeal.

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CATEGORIES:
Commercial, Editorial Design, Social Media Design

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DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

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CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

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DESCRIPTION:
A range of campaign materials and marketing assets for Fight the New Drug. Materials and assets were strategically deployed across multiple social media channels and various websites to maximize exposure and engagement. The marketing content effectively conveyed the brand's message and inspired action among target audiences.

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CATEGORIES:
Commercial, Campaign Branding, Creative Direction, E-commerce

CREDITS:
CREATIVE DIRECTOR Jordan Gough

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