Jordan Gough
—Design, Art Direction & Creative Development
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—Work Archives

You know those projects that you love, but only for a second? Or maybe you only really like a small part of a certain project. Well, here are some of those projects that deserve to get at least some attention, but not worth all of the attention.

Novotx | Elements XS Branding

 
 

DESCRIPTION:
This unused branding direction was developed for Elements XS by Novotx during a period of brand evolution. As Novotx—a modern software platform built for governments and local utilities—moved toward a refreshed identity system, this exploration focused on defining a visual language that communicated innovation, clarity, and forward movement.

The concept explored a more refined expression of the brand through identity, typography, and supporting visual elements, creating a foundation for how Novotx could present itself across customer touchpoints. While this direction was ultimately not selected, the process helped inform the broader evolution of the brand and the development of a cohesive positioning system designed to connect with customers, partners, and communities.

CREATIVE DIRECTOR Jordan Gough
OTHER Novotx

 
Jordan Gough