Jordan Gough
—Design, Art Direction & Creative Development
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—Work Archive

You know those projects that you love, but only for a second? Or maybe you only really like a small part of a certain project. Well, here are some of those projects that deserve to get at least some attention, but not worth all of the attention.

PACT Movement

 
 

DESCRIPTION:
PACT Movement was created as a growth and self-development brand centered around awareness, evolution, and intentional living. Built around the idea that growth is imperfect and ongoing, the brand explores themes of consciousness, discipline, identity, and personal transformation. The visual identity balances structure and tension through an asymmetrical mark that symbolizes disruption, activation, and expansion—representing the moment someone becomes aware and commits to change. The brand is designed to feel human, aspirational, and in motion.

CATEGORIES:
Branding, Fitness, Lifestyle, Creative Direction, Concept, Branding, Logo, Marketing

 
Jordan Gough