—Design, Art Direction & Creative Development
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Poison Rules

A unique project centered around creating a tee for the Hawk family vacation in Carlsbad, CA. The design as a whole embraces the ethos of the family motto, Southern California, and alt-surf culture by using sun-bleached textures, colors, and images to complete the look. Why buy an overpriced tee or generic sticker from a tourist shop when you can use a family vacation as an opportunity to make something of your own? Poison Rules ©2023.

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