—Design, Art Direction & Creative Development
—Design, Art Direction & Creative Development
Rival Brand Training Club is a concept brand that lives at the intersection of fitness and culture. Built on the phrase “Built By Resistance,” this project celebrates the grind, the work, the sweat, and the daily fight to become a better version of yourself. The design language pulls from current fitness culture, and raw, motion-driven energy. It is not about perfect form or polished performance. It is about showing up, pushing yourself, and owning your transformation.